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dontbuyfromicelandicwhalers.comDo you know who          
caught your seafood?
Don't buy from Icelandic whalers

BREAKING NEWS: In April 2018, the Hvalur whaling company announced that it will resume hunting endangered fin whales on June 10, following a two-year pause. The director of the company, Kristjan Loftsson, stated that he spent that time researching the use of whale meat, bones, and blubber in such products as iron supplements and medicinal and food additives.

The 2018 quotas set for fin whales in waters around Iceland are the highest in decades. The base quota is 209 fin whales (161 off western Iceland and 48 off the eastern coast), but the numbers killed could go higher if a percentage of the previous year’s unused quota is added. The quota for minke whales has also been set; up to 215 of these smaller whales can be killed in 2018 and, again, previously unused quota might be added.

These quotas are not approved by the International Whaling Commission (IWC), and are in defiance of the IWC global moratorium on commercial whaling. Since 2008, Hvalur has shipped more than 8,800 metric tons of whale products to Japan, where the products have been turned into dog treats and sushi.

You can help stop the slaughter. Iceland's whaling industry is inextricably linked to its fishing industry. Join the Don't Buy from Icelandic Whalers campaign: avoid purchasing seafood from Icelandic companies tied to whaling.

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Learn More     See the list of companies

What You Can Do

Consumer Pressure

If you buy seafood, ask your local supermarket, big-box store, wholesale club, or restaurant to verify that any seafood products they sell do not come from a source linked to Icelandic whaling. Refer them to the DontBuyFromIcelandicWhalers.com website if they have questions. If they cannot guarantee to you that the Icelandic seafood products are not “whaling free,” don't buy from them until they can. Also, please write to the company's customer service department and ask for assurances that its products are not linked to Iceland's whale hunt. You can find a list of seafood retailers that have purchased from companies linked to whaling here.

See the List of Companies

Political Pressure

Please write to Geir H. Haarde, Iceland's ambassador to the United States, politely expressing your opposition to Iceland's whaling policy at icemb.wash@utn.stjr.is or by mail to Embassy of Iceland, Washington, DC, House of Sweden, 2900 K Street NW #509, Washington, DC 20007-1704.

In addition, please write to Guðlaugur Þór Þórðarson, the foreign minister of Iceland, asking him to reconsider Iceland's support for whaling at gudlaugurthor@althingi.is or by mail to Ministry for Foreign Affairs, Raudararstigur 25, 105 Reykjavik, Iceland.

We encourage you to edit the letters provided in this link to make your submission unique before sending it.

Write Your Letter

BACKGROUND INFORMATION When did Iceland resume commercial whaling?

Iceland returned to commercial whaling in 2006 and since then has killed more than 1,000 whales. In December 2013, the government of Iceland issued a new five-year quota for fin and minke whales, under which it approved the slaughter of nearly 2,000 whales.

Iceland's domestic market for whale products is small; it exports most of the whale meat and blubber to Japan, defying a global ban on international commercial trade in whale products.

In Europe and North America, conservation and animal protection NGOs have been encouraging the public not to buy fish from whalers, putting pressure on fish suppliers and retailers to ensure they do not source from Icelandic companies linked to whaling.

Slayed in Iceland - the ongoing exploitation of endangered fin whales from EIA on Vimeo.


Which Icelandic companies are tied to whaling?

There are direct links between Iceland's whaling industry and powerful elements of Iceland's fishing industry. Fish sourced from whaling-linked companies in Iceland is exported to the United States and Europe both directly and through third parties.

Iceland's domestic market for whale products is small; it exports most of the whale meat and blubber to Japan, defying a global ban on international commercial trade in whale products.

The Hvalur hf company has killed more than 700 endangered fin whales since 2006 and shipped over 7,200 metric tons of fin whale meat, blubber and other products to Japan. In addition to being used in sushi or soups, some of the meat from this magnificent—and endangered—species is used as dog treats.

Individuals and companies that are tied to Hvalur control a significant percentage of shares in HB Grandi, one of Iceland's leading seafood companies. In addition, individuals that manage these companies are also key players in HB Grandi's corporate leadership. For example, Kristján Loftsson, who partly owns and manages Hvalur, is the chairman of the board of HB Grandi. HB Grandi subsidiaries include Vignir G. Jónsson, Norðanfiskur, and Laugafiskur. In addition, HB Grandi owns 20 percent of the shares in a Chilean company, Deris, which in turn owns the Friosur seafood company.

Although not a seafood company, leading fishing gear manufacturer Hampiðjan is also linked to the whaling industry; Kristján Loftsson is a member of the company's board of directors, and companies tied to Hvalur own shares in Hampiðjan. Among the many products that the company produces is a nylon Dynex line identified as being used by Hvalur as a trigger line for the harpoons used to kill fin whales.

A dead fin whale, dragged onto the dock at the Hvalur hf whaling station in September, 2013. After being flensed, its meat was taken to HB Grandi in Akranes for further processing.

What is HB Grandi's role in Iceland's fin whaling?

HB Grandi, the largest seafood company in Iceland, holds roughly 11 percent of the country's fishing quotas, including for redfish, cod, Greenland halibut, haddock, saithe, mackerel and herring. It owns numerous vessels and operates several fish processing plants at which it also produces fishmeal and fish oil.

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From the time that Iceland resumed commercial whaling in 2006 until 2014, fin whale meat was  transported by truck from the Hvalur whaling station to Akranes, where it was cut, packaged, boxed, and made ready for export in HB Grandi facilities. Via Spiga Women s HEATHER2 Slide Sandal Black Pony Hair , ASLISA Men Women Water Shoes Quick-Dry Swim Shoes Slip On Beach Shoes Barefoot Aqua Socks for Pool Yoga River Pink1 , ISHOP-Shoes Men s Sports Sandals Trail Outdoor Water Shoes Closed-Toe Sandal Waterproof Quick Dry Light Green KENSBUY Men s Water Shoes Breathable Mesh Quick Drying Walking Sneaker Grey-green , Jeater mesh Water Shoes Hiking Shoes Women s Shoes Outdoor Shoes for Men Shoes Grey26 50 Shades Of Blue/Purple Dance Dress Shoes Collection, Wedding Pumps: Women Ballroom Shoes For Latin, Tango, Salsa, Swing, Theather Art by Party Party (2.5", 3" & 3.5" Heels) 50 Shades Of Silver Dance Shoes:Comfort Evening Dress Wedding Pumps, Ballroom Shoes For Latin, Tango, Salsa, Swing, Theather Art by 50 Shades (2.5", 3" & 3.5" Heels) , TDA Women s Mid Heel Closed Toe Mesh Glitter Satin Latin Dance Pumps Wedding Shoes Very Fine Ballroom Latin Tango Salsa Dance Shoes for Women SERA16612 2.5 Inch Heel+Foldable Brush Bundle Australia Luxe Collective Women s Ulysses Black , Savvy Women s Brandy\Jane\Happy Slip Resistant Nursing \ Workwear Slip On Clog \ Mary Jane Grey Brushstroke , Columbia Women s Bugaboot Plus III XTM OH Winter Boot Black/Dark Mirage , Crocs Classic Mule Slate Grey - 9 US Men/11 US Women M US - Women s Kitten Heel Slippers Bow Knot Heeled Sandals Slip on Slingback Pointed Toe Dress Shoes Green Satin , Journee Collection Womens Regular Sized, Wide-Calf and Extra Wide-Calf Buckle Slouch Low-Wedge Boot Grey , Blundstone Super 550 Series Boot Walnut , safeTstep Slip Resistant Women s Buckle Gretchen Clog Black Baffin Men s Zone Snow Boot Black/Fluorescent Green , Adidas Performance Women s Ively Cross-Trainer Shoe White/Black/Solar Red , LifeStride Women s Venture Engineer Boot Dark Chocolate , Cole Haan Women s Genevieve Weave Riding Boot Black Leather/Chestnut Weave Minishion Womens Pointy Toe High Heel Bride Wedding Lace Shoes Knee-high Boots Ivory-7.5cm Heel FRYE Women s Jayden Button Tall-SMVLE Riding Boot Redwood Extended Calf-76095 , Vans Authentic New York Yankees/Navy , TOMS Women s Classics University Black , PUMA Womens Clyde Euphoria Nimbus Cloud/Puma Team Gold/Marshmallow Steve Madden Women s Poppi Flat Champagne Multi , Caterpillar Women s Windup Leather Lace up Fashion Oxford Red Etnies Men s Fader 2 Skate Shoe Metal Mulisha Black/Grey/White , Vans Authentic Shadow Lime ,

In August 2013, HB Grandi's marketing manager, Brynjólfur Eyjólfsson, stated in an interview that the company "had nothing to do with whaling," even though at the time whale meat was being processed at the Akranes building owned by HB Grandi. Further, in March of 2014, Mr. Eyjólfsson repeated the claim that HB Grandi had nothing to do with whaling, including the processing of whale meat. HB Grandi CEO Vilhjálmur Vilhjálmsson has also gone on record numerous times to state that the company "is not involved in whaling and never has been." Yet throughout the 2013 and 2014 whaling seasons, meat from endangered fin whales caught by Hvalur hf was cut, packed and processed for export at the HB Grandi facility in Akranes.

In March 2015, HB Grandi announced that there would be no further processing of whale meat at their facility in Akranes. While it appears that whale meat was not processed at the HB Grandi site in Akranes during the 2015 whaling season, the company continues to be linked to whaling. On-the-ground investigations in September, 2015, found that a truck towing a container bearing the logo of Norðanfiskur—a seafood company wholly owned by HB Grandi since 2014—transported crates of whale products from the whaling station at Hvalfjörður to Hvalur's freezer facility in Hafnarfjörður. Further investigation revealed that the trucking company used to tow the whale meat, Eignarhaldsfélagið ÞÞÞ ehf., is a shareholder in HB Grandi.

In addition, there are still significant corporate ties between Hvalur hf and HB Grandi, not least of which is the fact that Kristján Loftsson, Hvalur CEO and HB Grandi chairman, is also chair of the HB Grandi board of directors. Vogun hf, the largest shareholder in HB Grandi with more than a third of HB Grandi shares, is almost entirely owned by Hvalur hf.

Iceland whaling 2015 from EIA on Vimeo. Seafood Giant Actively Involved in Largest Fin Whale Hunt Since Commercial Whaling Ban


Which companies are known to buy seafood from whaling-linked companies?

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Companies that have pledged not to source from Icelandic whaling-linked companies

The Don't Buy from Icelandic Whalers Coalition would like to thank the following companies for their help in trying to end commercial whaling in Iceland:

  • High Liner Foods has stated that it is not supportive of any commercial whaling or trade in whale products, and will not enter into any new contracts with HB Grandi until it has fully divested its involvement and interest in whaling. High Liner renewed its commitment in October 2015.
  • Ahold Corporation confirmed its opposition to commercial whaling and undertook a full supply chain audit of its seafood suppliers, and indicated that it does not source from either HB Grandi or Hvalur.
  • Wegmans has stated that it does not support commercial whaling or the trade in whale products, and that it does not source from whaling-linked companies in Iceland.
  • Iceland Seafood International (ISI) acknowledges that the utilization of whales is considered unacceptable by many, and that it does not deal with companies that participate in commercial whaling.
  • Trader Joe's has indicated its opposition to commercial whaling and trade in whale products.
  • After acknowledging that at least one of its operating companies purchased from HB Grandi, Sysco recently indicated it believed that the company "stopped all sourcing from HB Grandi and related companies." It is in the process of reviewing its supply chain, including new buyer information provided by the coalition.
Companies known to source from Icelandic whaling–linked companies

While many of the companies that import directly or indirectly from HB Grandi and its subsidiaries are not household names, a few companies are well known:

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Transport and shipment of whale products

Numerous airlines have committed not to transport whale products, including Air Malta, Crossair Hauptsitz (Switzerland), Czech Airlines, British Airways, Deutsche Lufthansa (Germany), KLM (Dutch), Austrian Airlines, LOT (Poland), Swissair, Tyrolean Airways (Austrian), Air 2000 (British), Air Europa Lineas Aereas S.A. (Balearic Islands), Britainnia, Spanair, Sterling European (Denmark), Finnair, Iran Air, Air France, Sabena (Belgium), Maleu (Hungry), and Onur Air (Turkey).

On February 15, 2016, the Orient Overseas Container Line Ltd. (OOCL) became the latest marine cargo shipping company to state that it would no longer transport whale products. OOCL joins CMA-CGM, Evergreen, Hapag-Lloyd, and Maersk in refusing to transport whale meat.

Eimskip: Transporting Products for HVALUR and HB Grandi

Icelandic shipping company, Eimskipafélag Íslands (a.k.a. The Icelandic Steamship Company, or Eimskip) has yet to make a public commitment not to ship whale products, although in a meeting with Don't Buy representatives in March 2016, company executives indicated that they would consider doing so.

Fitness & Cross-Training

Multiple investigations have documented Eimskip-labeled trucks moving containers of whale meat between locations owned by Hvalur, as well as transporting whale meat in 2013 and 2014 from the Hvalur-owned whaling station to a processing facility owned by HB Grandi, Eignarhaldsfélagið ÞÞÞ ehf., the company towing the container of whale meat bearing Norðanfiskur advertising, is a minor shareholder in both HB Grandi and Eimskip. Eimskip officials indicated that they do not control the transport decisions of ÞÞÞ ehf.

Eimskip has shipped whale meat internationally; in 2013 an Eimskip-operated vessel, the Westerkade, carried whale meat from Hvalur to the Canadian port of Halifax. In their meeting with our coalition, Eimskip stated that it has not been involved in any further overseas shipments of whale products.

What's being done to stop imports of Iceland fish products linked to whaling?

In Europe and North America, conservation and animal protection NGOs have been encouraging the public not to buy fish from whalers, putting pressure on fish suppliers and retailers to ensure they do not source from Icelandic companies linked to whaling.

Our coalition has written to dozens of companies asking them to confirm that they oppose commercial whaling, and that they do not buy seafood from HB Grandi and its associated companies. For a full list of the letters sent, please click here.

In addition, coalition members have attended several seafood shows in the United States and Europe, raising our concerns about Icelandic whaling and HB Grandi's links to the Hvalur hf whaling company. We've taken out advertising on the Boston public transit system, and on telephone kiosks in New York City, to raise awareness of the issue. The coalition ran a two-week advertising campaign on Alaska Dispatch News to coincide with the Conference on Global Leadership in the Arctic: Cooperation, Innovation, Engagement and Resilience (GLACIER); the ad protested the transit of 1,800 metric tons of endangered Icelandic fin whale products through Russia's Arctic sea routes.

We are also working with partner conservation organizations in Europe, helping with their campaign to urge major European seafood buyers to support efforts to stop Icelandic whaling.

The Don't Buy from Icelandic Whalers Coalition would like to thank the companies for their help in trying to end commercial whaling in Iceland, you can see a list of those companies here.

We are grateful for the positive responses thus far, but still need your help securing additional answers to our request.

what you can do

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Coalition Partners Contact: dontbuy@awionline.org

A number of animal welfare and conservation groups have partnered to present this information. All are non-governmental organizations working to end the commercial slaughter of whales.